Campaign Strategy Workbook | Training For Change

Campaign Strategy Workbook


Organizing, Action, Strategy iconOrganizing, Action, Strategy




The Campaign Strategy Workbook is a living resource for organizers and strategy coaches, pulling together practical tools, theory, and templates around issue-based campaign strategy. Designed like a Wikipedia, each strategy topic has a brief article, case study, and a worksheet to use in your campaign planning.
We created this resource to increase access to campaign planning tools, popularize campaign organizing traditions, and share other resources in the field. You’ll find key concepts and templates, useful across campaign contexts, pulled from many peer organizations and organizing traditions. This workbook is for anyone looking to grow their campaign strategy muscles, and we created it with two kinds of people in mind: 1) people planning to launch a new campaign or seeking to level up their existing campaign strategy, and 2) coaches and facilitators looking for ways to strengthen their coaching and strategy sessions.
For other campaign organizing resources, check out our Craft of Campaigns podcast, strategy workshops, and coaching programs.