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written by Patrick Reinsborough and Doyle Canning (smartMeme.org)
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Re:Imagining Change provides resources, theory, hands-on tools and illuminating case studies for the next generation of innovative change makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture. Re:Imagining Change is an inspirational inside look at the trailblazing methodology developed by the non-profit strategy and training organization smartMeme, and a call to innovate strategies for confronting the escalating social and ecological crises of the 21st century.
“This is a groundbreaking book to mark up, share with friends, and keep within arm's reach of activists. The analysis and case studies you hold in your hands are tools to shift paradigms and raise ruckuses! Please, try this at home!”
- Adrienne Maree Brown, Executive Director, The Ruckus Society and co-editor, How to Get Stupid White Men Out of Office.“Brilliant and invaluable. Lakoff introduced the progressive movement to the power of framing. Canning and Reinsborough take framing to a far more powerful level and provide practical tools essential to the success of every progressive organization that seeks to bring forth a world of peace and justice. It gets my highest recommendation.”
- David Korten, board chair, YES! magazine and author The Great Turning: From Empire to Earth Community and Agenda for a New Economy.“Knowing how to knock on doors, organize community meetings and plan a street protest is no longer enough. Today’s activists need to know how to generate symbols, tell stories, and tap into popular dreams. SmartMeme’s Re:Imagining Change is THE handbook for fighting on this cultural terrain. - Stephen Duncombe, author of Dream: Re-Imagining Progressive Politics in an Age of Fantasy “SmartMeme’s Re:imagining Change will give you the tools and confidence to unleash the power of the stories that live in your community and make the dream of another world a reality.”
- Robby Rodriguez, Executive Director of the SouthWest Organizing Project and co-author of Working Across Generations: Defining the Future of Nonprofit Leadership.
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